Objectives:
Diploma in merchandising is the art of merchandising is all about presentation, production packing & levelling and this program will help students develop the necessary skills to successfully export market metals like aluminium, stainless steel, iron and brass industry and other products. This course helps the students to get a preview to develop merchandising skills for different types of products. This course covers the basic knowledge of merchandising of metals products such as aluminium, stainless steel, iron and brass and it also includes safety Management. It focuses on the techniques used for identifying and meeting the needs of marketing of the products particularly exports and retail perspective.
More specifically this course will include an introduction to handy crafts design, accounting, and retail principles. Students will also become experienced in perfecting display techniques that entice shoppers and drive up sales. Attaining a diploma in merchandising can open doors in the export promotion and retail industries. Professional opportunities for merchandising specialists include window, in-store, online, and catalogue display, and accessory design, marketing, and sales. Merchandisers learn how to spot, predict, and even influence trends, and are therefore in demand as buyers for retail outlets both large and small. Travel opportunities abound for merchandisers who market haute couture, handy craft items or specialty imports or exports. Although, Moradabad is a major industrial city and export hub. Its handicrafts industry accounts for more than 40% of total handicraft exports from India. In 2006-2007, Moradabad’s export turnover was ₹32 billion ($530 millions). In 2012-2013 it increased to ₹40 billion ($667 millions). In October 2014, Live-mint included Moradabad in its list of “25 Emerging Cities to Watch Out for in 2025”.
- Duration of the Course: One-Year
- Eligibility: Eligibility: 10+2 from any recognized Indian/ state board
Examination: As per the university rules, there will be provision of internal assessment for each paper which will carry 40% weight age. The final term-end examination will be held on semester basis and will carry 60% weight age.
Career Prospects And Job Opportunities
Some of the prime recruiters are –
- Hardware & Metal factories
- Retailers & Super Markets
- Food production firms
- Import-export firms
- Retail firms (Fashions outlets)
In the above mentioned setups, one may take up the following job roles –
- Store Manager
- Trader
- Market Analyst
- Quality control manager
- Merchandising Manager
Course Structure
Semester I
DMZ101 Introduction to Merchandising
DMZ102 Merchandising Planning & Store Management
DMZ103 Accounting & Inventory Management
DMZ104 Production Management & Material Exploration
DMZ105 Seminars and presentations
Semester II
DMZ106 Merchandising Operation Management
DMZ107 Merchandising Office Management& Shipping
DMZ108 Vendor Management
DMZ109 Computer Application in Merchandising
DMZ110 Industrial Training, project report, and presentation
COURSE CURRICULUM AND STRUCTURE
| S. No. | Module | Course code | Course Name | Credits | Contact hours |
Marks-100 (External /Internal) |
| Semester I | ||||||
| 1 | Module 1 | DMZ-101 | Introduction To Merchandising | 4/4 | 60 | 40/60 |
| 2 | Module 2 | DMZ-102 | Merchandising Plannig & Store Management | 4/4 | 60 | 40/60 |
| 3 | Module 3 | DMZ-103 | Accounting & Inventory Management | 4/4 | 60 | 40/60 |
| 4 | Module 4 | DMZ-104 |
Production Management & Material Exploration
|
4/4 | 60 | 40/60 |
| 5 | Module 5 | DMZ-105 | Seminars and Presentations | 4/4 | 60 | 40/60 |
| Semester II | ||||||
| 1 | Module 6 | DMZ-106 | Merchandising Operation Management | 4/4 | 60 | 40/60 |
| 2 | Module 7 | DMZ-107 |
Merchandising Office Management& Shipping
|
4/4 | 60 | 40/60 |
| 3 | Module 8 | DMZ-108 | Vendor Management | 4/4 | 60 | 40/60 |
| 4 | Module 9 | DMZ-109 | Computer Application In Merchandising | 4/4 | 60 | 40/60 |
| 5 | Module 10 | DMZ-110 | Industrial Training, project report, and presentation | 22/32(12+8+2) | 360 | 300 |
| Total credits | 60/40 | 900 | 1200 | |||
DMZ101- INTRODUCTION TO MERCHANDISING
Aim: To provide the students with an understanding of issues relating to merchandise management and with special reference to merchandising and retail segments.
UNIT I Merchandise Management:
Meaning and concept of Merchandising, Categorizing the buying Process, setting objectives for Merchandising Plan, Determining the Assortment Planning Process, Buying Systems, Merchandise Classification, Category Management- Meaning, Advantages, Essential Elements, Drivers of Category Management, Financial Objectives of Merchandising, Model Stock Plan, Conflicts in Unit Stock Planning,
UNIT II Merchandise Buying and Handling
Meaning, Methods, Basic Stock Method, Percentage Variation Method, Week Supply Method, Stock to Sales Method, Vendor Negotiations, Trade Discount, Quantity Discount, Promotional Discount, Seasonal Discount, Cash Discount, Delivery Terms, In-store Merchandise Handling, Unit Stock Planning, , Merchandise Mix, Optimal Merchandise Mix, Constraining Factors.
UNIT III Retail Merchandising
Retailing: Definition, Evolution and Formats, Relating Retail with Customer Profile, The Indian Retail Industry, Specialty Retailers, Grocery and Food Retailing, Replenishment Issues, Labeling –Types, Legislations, label writing and evaluation – Case Studies.
UNIT IV Visual Merchandising
Visual Merchandising: Definition and Functions, Understanding Visual Merchandising in India. Basics of Display and Design, Principles of Design, Colour Blocking, Signage, Understanding Fabric Materials. Fabric Properties – Strength – Durability – Aesthetics – Comforts – Performance – Textile Specifications
UNIT V Apparel Merchandising
Apparel as Fashion, Stages of Fashion adoption, Fashion Life Cycle, Fashion Adoption and Diffusion, Downward Flow Theory, Collective Selection Theory, Sub- Cultural leadership Theory and Communication Models. Understanding Fashion Adoption, Challenges of Retail Fashion, Adapting Retail Practices.
Books Recommended:
Levy and Weitz – Developing and Implementing Merchandise Plans
Visual Merchandising and Display by Martin M. Pegler
Gini Stephens Frings (1999). Fashion: From concept to consumer, Prentice-Hill Inc.
John Donnellan, Merchandise Buying and Management.
DMZ102-MERCHANDISING PLANNIG & STORE MANAGEMENT
Aim: To provide students with ability to apply the Principles of Store Design, Layout, and Visual Merchandising to Retail Outlets.
UNIT I Store Layout Management
Introduction, Key Components, Store Image, Space Productivity, Elements of Store Environment, Objectives of Store Environment, Non-store retailing, Layout in e- tailing, Role of Layout in Retailing – Effects on Customers.
UNIT II Store Planning
Allocating Space, Types of Space required- back room, offices and other functional spaces, aisles, service areas, non-selling areas, Floor Merchandise Space –Wall Merchandise Space, Space Allocation Planning – Improving Space Productivity in Existing Stores, Space Productivity Index, Space Allocation for a Store, Circulation, Free Flow, Grid, Loop, Spine Layout. Shrinkage Prevention.
UNIT III Planning Fixtures and Merchandise Presentation
Fixture Types- Hard lines fixtures. Soft lines fixtures, Wall fixtures, Merchandise Presentation Planning- Shelving, Hanging, Pegging, Folding, Stacking, and Dumping. Psychological factors to be considered, when merchandising stores- value-fashion image, angles and sight lines, vertical blocking.
UNIT IV Visual Merchandising Presentation
Visual Merchandising, Store Design- front, interior, lighting, sound and smell, Visual Communication – name, logo, retail identity, Institutional Signage- Directional Departmental and Category signage, point of sale signage. Life-style graphics.
UNIT V: Non-Store Retailing
Space Management system and Visual Merchandising Techniques- Direct Selling- Catalogue selling – e-tailing, Tele-marketing, online selling (Amazon, Flipkart and others)
Books Recommended:
Chetan Bajaj, Rajinish Tuli and N. Srivastava: Retail Managament, Oxford University Press, New Delhi, 2006.
Patrick, M: Dunne, Robert F Lusch and David A Griffich – Retailing, Thomson Asia Pte Ltd, Singapore, 2005.
Suja Nair, – Retail Management, Himalaya Publishing House, Mumbai, 2006.
S.A. Chunawalla, – Contours of Retailing Management, Himalaya Publishing House, Mumbai, 2006
Kathryn McKelvey and Janine Munslow, “Fashion Design: Process, Innovation and Practice”, Blackwell Publishing, USA, 2005.
Elaine Stone, Jean A. Samples, “Fashion Merchandising” McGraw-Hill Book Company 1985.
Merchandising Edited by: Dr. Anand Thakur
DMZ103 ACCOUNTING & INVENTORY MANAGEMENT
Aim: To provide students with ability to apply the Principles of Financial Accounting Inventory Management & Inventory control
Unit I Introduction of Accounting
Financial Accounting-concept, importance and scope, accounting principles, journal, ledger, trial balance
Unit II Preparation of Final Accounts
Trading account, Profit and Loss account, Preparation of Balance sheet, depreciation (straight line and diminishing balance methods)
Unit III Inventory Management
Need of Inventory – Costs associated with Inventory introduction of inventory, Merchandise Inventory (Stock) Turnover, Calculating inventory Turnover ratio, Advantages of Good Turnover, Shortcomings of Turnover Information
Unit IV Techniques of Inventory Management
Concept of inventory management, importance of inventory management, techniques of inventory management: EOQ, ABC analysis,
Unit V Inventory control
Types of inventories – safety stock – order point – service level – inventory control systems – perpetual – periodic – the just in time (JIT) strategy
Suggested Books
Singhal, A.K. and Ghosh Roy, H.J., Accounting for Managers, JBC Publishers and Distributors, New Delhi
Pandey, I.M., Management Accounting, Vikas Publishing House, NewDelhi
Horngren, Sundem and Stratton, Introduction to Management Accounting, Pearson Education, New.Delhi.
Anthony R.N. and Reece J.S., Management Accounting Principles, Homewood, Illinois, Richard D.Irwin, 1995.
Mittal, S.N., Management Accounting and Financial Management, Shree Mahavir Book Depot, NewDelhi.
Jain, S.P and Narang, K.L., Advanced Cost Accounting, Kalyani Publishers, Ludhiana
DMZ104 PRODUCTION MANAGEMENT & MATERIAL EXPLORATION
Aim: To provide students with ability to apply the Principles of Production Function & Management and also how to handle materials or inventory
Unit I: Production Management
Meaning of Production, factors of production, scope of production management, production process, Production Function, Components of Production Function
Unit II: Introduction: Materials Management
Importance, Objectives Interface with other functions, Materials management –functions – material planning and budgeting, Material requirement planning (MRP), Master Production Schedule – Bill of Materials – BOM
Unit III: Materials Handling
Principles of Materials Handling system – Materials Handling Equipments –Store Keeping – Objectives – Function of store keeping – Store responsibilities& Procedure– Layout &Location of store house – Centralized store room – Equipment – Security measures – Protection and prevention of stores – Fire and other Hazards – Bincard – Stock Cards, Environmental issues
Unit IV: Purchase Management
Purchasing, types of purchasing – Procedure – Dynamic purchasing – Principles of Import substitution – International Purchase – Import purchase Procedure – Concept of Custom duty and GST
Unit V: Concept of Costing
Types of Cost direct cost and indirect cost, fixed and variable cost, marginal cost, Material labour and overheads: classification of costs and cost sheet
Suggested Books
Ashwathapa, K. Production and Operations Management
Chary, S.N. Production and Operations Management, TMH Publications
Jain, S.P. & Narang. Cost and Management Accounting
Nair, N. K. Purchasing and Material Management. Nodia: Vikas Publishing House.
Sople, V. V. Logistics Management. New Delhi: Pearson Education P. Ltd.
DMZ105 Seminars and Presentations
Seminars and presentations will be conducted in the topics relevant to the course. The topics can be selected by students or can be the choice of the instructor
SEMESTER II
DMZ106 MERCHANDISING OPERATION MANAGEMENT
Aim: This course focuses on the awareness about business plans, market target is and design brief. Scopes of this course include Market trend assessment, determine design brief, Identification of Design brief and analyse.
Unit I: Merchandising Research & Market Trends
Conduct research on target market, materials, trims, better or new sources / suppliers for procurement; Design review – Review previous designs & samples developed by the business to assess relevance to current design/samples
Unit II: Introduction to Operation Management
Introduction, Historical Evolution, Scope of Operation Management, Operating System – Classification, Plant Location and Layout: Introduction, Factors influencing Plant Location, Selecting a Suitable Location, Location Models, Plant Layout and its Classification of Layout
Unit III: Organizational Processes
Organization’s policies, procedures, guidelines and standards for dealing with buyers/clients, Recognizing and adapting to cultural differences in the workplace, including modes of behavior and interactions.
Unit IV: Technical processes
Metals like Aluminum, stainless steel, iron and brass industry and other products construction techniques and processes, Detailed knowledge of a range of stainless steel, iron and brass, An understanding on the cost process involved in making the metals items, Vendors, Compliance Standards.
Unit V: Production Planning and Control
Introduction and Meaning, Need for Production Planning and Control, Objective of Production Planning and Control, Phase of Production Planning and Control, Operation Planning and Schedule System, Aggregate Planning, Master Production Schedule, Material Requirement Planning, Capacity Planning, Routing, Scheduling.
Suggested Books
Robbins, Stephen P., and Tim Judge. “Essentials of organizational behavior.” (2012).
Rastogi MK. Production and operation management. Laxmi Publications, Ltd.; 2010.
Everett, A. Ronald, J. & Ebert, J. Production and Operations Management: Concepts, Models and Behavior. New Delhi: Prentice Hall of India Private Limited.2007
Bedi, K. Production and Operation Management. New Delhi: Oxford University Press.2010
Grace I kunz, Merchandising: Theory, Practice and Principles.
DMZ107: MERCHANDISING OFFICE MANAGEMENT& SHIPPING
Aim: This course in modern office management will give insights to the students so as to make them understand the concept underlying this subject and to enable the students to develop a broad view on various concepts related to modern office management and how it defines the organizations of today also discuss shipment in merchandising.
Unit I: Modern Office and Office Accommodation
Meaning & Definitions of office and office management; Elements, Importance & Functions of office management; Qualities, Duties and Responsibilities of Office Manager; Meaning & Principles of office Accommodation; Location of Office; Meaning, Objectives, Principles of office Layout.
Unit II: Office Systems and Procedures
Meaning & Definition of System and Procedure; Objectives, Importance, Advantages & Limitations of Office System. Planning Office System; Meaning, Problems and Principles of System Integration; Meaning, Problems and Analysis of Flow of Work.
Unit III: Records Management and Correspondence
Meaning and Definition, Principles, Process of Record Management; Meaning, Characteristics, Classification & Methods of Filing System; Meaning, Types & Steps of Indexing; Modern trends in Record Making. Meaning and Types of correspondence; Handling and Disposal of Mail.
Unit IV: Pre-Shipment Credit, Post Shipment Credit
EXIM Bank. Export Procedure: Registration of exporters, Export Procedure, Quality Control and Pre-shipment Inspection – inspection agencies, Shipment of Cargo and Clearance, Cargo Insurance, Export by Air or Post Parcel, Role of Clearing & Forwarding Agent, Procedure for Availing Export Incentives
Unit V: International Documentation
Performa invoice, commercial invoice and its attestation, packing list, Inspection, certificate, certificate of origin, GSP certification, shipping bills, A.R, A.R(4) forms, Mate receipts, GR-Forms or SDF, Marine insurance policy, ECGC policy, bill of exchange, bank certificate for Export B/L, AWB, Special Consular Invoice- bill of entry and airway bill.
Suggested Books
Chopra, R. K. & Chopra, A. OfficenManagement. New Delhi: Himalaya Publishing House.
Arora, S. P. Office Organization and Management. New Delhi: Vikas Publishing House.
Nair, R.K. & Banerjee, A. K. Office Management. Meerut: Pragati Prakashan.
Kapoor, D. C. Export Management. Noida: Vikas Publishing House
Kumar, A. Export & Import Management. New Delhi: Excel Books.
Paul, J. &Aserkar, R. Export Import Management. New Delhi: Oxford University Press
DMZ108: VENDOR MANAGEMENT
Aim: The objective of this course to designed and explore the institutional purchasing cycle for consumable materials, raw materials, spare parts, and capital assets. Additionally, students will explore and develop a thorough understanding of the supplier/buyer relationship, the benefits of high-quality vendor management systems.
Unit I: Vendor Identification
Introduction to Vendor Identification, Vendor database – Method of Identify the vendors for initial development, confirmation on bulk purchase process, Method of update the Vendor database, methods of vendor selection & planning
Unit II: Introduction to supply chain management
Concept of Supply Chain Management- Evolution, Value Chain Analysis, Supply Chain Decision Phases. Supply Chain Performance: Competitive and Supply Chain Strategies, Achieving Strategic Fit.
Unit III: Forecasting in Supply Chain
Forecasting in Supply Chain, Methods of Forecasting, Planning Supply and Demand in a Supply Chain. Inventory Management: Concept of Inventory, Types of Inventory, Inventory Systems, & Inventory Modeling: Deterministic and Probabilistic Models (Single Period Decision Model).ABC/VED and other Inventory Control Techniques
Unit IV: Purchasing Management
Meaning, Functions of Purchase Department, Purchasing Policies. Material Handling System Design and Decision: Warehousing management process.
Unit V: Store Management Sourcing Decision
Role of Sourcing in Supply Chain, & Outsourcing, Vendor Rating & Vendor Management, Virtual Supply Chain Management
Suggested Books
Chopra, S., & Meindel, P. (2007). Supply Chain Management –Strategy, Planning and
Operation. 3rd Edition. Pearson/PHI.
Levi, S. D. et al. (2003). Second Edition. Designing and Managing the Supply Chain:
Concepts, Strategies and Case Studies. Tata McGraw-Hill.
Christopher, M. (2000). Second Edition. Logistics & Supply Chain Management: Strategies for Reducing Cost & Improving Service. Pearson, India.
DMZ109 COMPUTER APPLICATION IN MERCHANDISING
Unit I: Introduction to Computer System
Basic Computer Organization: Introduction, features and capabilities, components of computer system, classification of computers; Applications of Computers in Merchandising Business.
Unit II: MS Word
Features, Creating, Saving and Opening Documents in Word Advanced Features of MS Word, Find & Replace, Using Thesaurus, Using Auto- Multiple Functions, Mail Merge, Handling Graphics, Tables & Charts
Unit III: MIS Applications in Business. Information Technology
Recent Developments in the Field of Information Technology: Hardware and Software, Data Communication Concepts and Internet, Centralized and Distributed Processing, Database, and Multimedia Applications.
Unit IV: MS-Excel
Worksheet basics, creating worksheet, heading information, data, text, dates, alphanumeric values, Opening and moving around in an existing worksheet, Toolbars and Menus, Working with single and multiple workbook. Working with formulae & cell referencing, Auto sum, coping formulae, Absolute & relative addressing, Worksheet with ranges, formatting of worksheet, Previewing & Printing worksheet, Graphs and charts, Database Creating and using macros.
Unit V: Database Management System
Overview of DBMS; Components of DBMS. Concept, Characteristics, Objectives, MS Power Point: Creating slide show with animations.
Suggested Books
Bharihoke, D. Fundamentals of Information Technology. New Delhi: Excel Books, 2009
Norton, P. Introduction to Computers. New Delhi: Tata McGraw Hill Publications, 2006
RitendraGoel& D.N. Kakkar . Computer Applications in Management. New Delhi: New Age International (P) Ltd, 2004
DMZ110 Industrial Training, project report, and presentation
Every candidate shall have to prepare a project study / dissertation under the supervision of a faculty member. The subject of project/dissertation shall be approved on the recommendations of the supervisor. A student shall be required to maintain record of periodic progress of the project. He / she should be in constant touch with his/her supervisor.
The candidate will prepare the report in consultation with the supervisor and the same shall be carry 60 marks. A viva-voce will be conducted on the completion of the dissertation. The viva-voce shall carry 40 marks
