Certificate in Performance and Social Media Marketing

Certificate Course in Performance and Social Media Marketing

Objective

• Provides knowledge regarding social media advertising including strategy development using various social media management tools and platforms.
• The student will be able to upgrade their skills of using social media platforms to carry their business or job on social media, thereby increasing the transparency of business centric clients.

Course Outcomes:

• Employ the important concepts of social media marketing
• Practice the various theoretical aspects in social media marketing
• Discuss the different ways of marketing using Twitter and Link
• Illustrate YouTube marketing and optimization
• Create Instagram business profile and promote business

Duration:

• 3 Month

Course fees:

• Rs 7500/-

Examination

• The assessment of the student will be done by an end examination, minimum passing marks will be 50%.

Eligibility:

• 10^th passed

 

Syllabus Content:

Unit-1

• Why is social media marketing important
• Introduction to social media advertising Developing Social Media strategy
• Social Media Management Tools: How to Cut Posting Time in Half Different types of Social Media Platforms

Unit-2

• Facebook Marketing-Introduction to Facebook Marketing- Create Facebook Page and Cover Pages-Page Settings
• Description and About Page- Post Formulas Guaranteed to Drive Engagement-Facebook Ads and Campaign
• Types of Facebook Ads – In Depth Analysis Facebook Engagement
• Reporting and Insights- Facebook Analytics- How to Start a Facebook Ads Business/Agency.
• Boosting up the posts.
•  

Unit-3

• Twitter and LinkedIn –Introduction to Twitter Marketing
• How Twitter Works- What Not to Do on Twitter
• Ways to Get More Re Tweet
• Steps to Optimize Your Profile
• Hashtags to Increase Discoverability
• Twitter Advertisement- Introduction to LinkedIn Marketing
• Optimize Your LinkedIn Profile-LinkedIn for Advertisement
• Reach Your Target Audience with LinkedIn
• How to Get 500+ Connections and Why you Should
• How to Make Sales on LinkedIn Advanced LinkedIn Strategies for B2B Marketing

Unit-5

• YouTube- Introduction to YouTube Marketing- YouTube Marketing Strategy-The Subscriber Advantage- Account Set Up, Optimization
• Keyword Research and Video Structure- YouTube SEO, Thumbnails
• Annotations and Cards- YouTube Promotion and Analytics- YouTube Monetarization

Unit-6

• Instagram- How to Create an Instagram Business Profile
• Optimize your Instagram Bio & Profile Image
• Instagram Captions &Hashtags
• Reposting Instagram Content
• How to Increase your Instagram Followers & Exposure
• Ways to Convert Instagram Followers to Sales & Leads Sponsored Posts -Instagram Ads via Facebook
• Instagram Analytics -Instagram Profile + Instagram Post Captions- Instagram Ads-Engagement + Instagram Algorithm- Instagram Stories + Instagram Reels + IGTV-Shopping on Instagram

Unit 7:

• Introduction to Google Ads
• What are Google Ads?
• Method to Advertise on Google
• How Does Google Ads Work?
• Types of Google Ads
• How to Use Google Keyword Planner for Ads?
• Google Ads Terms to Know

Unit 8:

• Google Ads Basics
• API Structure
• Entity Relationships
• Versioning
• Changing and Inspecting Objects
• Retrieving Objects
• Resource Metadata
• Call Structure
• Mutates

Unit 9:

• Account Management
• Creating an Account
• Linking to Manager Accounts
• List Accessible Accounts
• Get Account Hierarchy
• Managing User Access
• Change Status and Event Service

Unit 10:

• Ad Management
• Introduction to Ad Management
• Ad Types
• Create and Mutate Ads
• Responsive Search and Customization
• Upgraded URLs
• Dynamic Search Ads
• Responsive Display and Search Ads

Unit 11:

• Create Campaigns
• Add Campaigns
• Display Expansion on Search Campaigns
• Campaign Groups
• Create Ad Groups

Unit 12:

• Bidding
• Strategy Types and Status
• Portfolio and Standard Bidding
• Cross-Account Bidding Strategies
• Set Bids Manually
• Manage Bid Modifiers

Unit 13:

• Conversion Management
• Create Conversion Actions
• Conversion Action Types
• Upload Click and Call Conversions
• Enhanced Conversions
• Custom Conversion variables
• Conversion Value Rules
• Conversion Goals

Unit 14:

Marketing strategy, Marketing target customers, Creative Ads, Psychology of the customers, Marketing Goals, Marketing timelines, Promotional Activities, Seasonal Marketing.